Thursday, October 6, 2011

Why China?

There are so many statistics and metrics that are available from a website using Google Analytics. It is a free tool that Google offers so you can collect all of these numbers. They give you some snippet of code that you place on your webpages and viola!, instant numbers.

Of course trying to figure out what all those numbers mean is not so easy. There are the usual statistics like how many visitors came to your site, from where did they come from, what keywords they may have used to search for your site, and even how long they spent on your site.

One statistic that they provide is quite easy to understand but I am not sure what to make of it. That statistic is what country are these viewers from. Now for a site written in English and targeted to the United States, one would expect the United States to be number 1 with possibly Canada number 2, and any other english speaking nation after that.

But no! For the past few months the number one country for visiting this site is China! The United States is a distant second, followed by Viet Name, Thailand, and Brazil. Now it doesn't seem that anyone outside the United States has registered on the site so all of these other visitors are not looking for 1/2 off certificates. But what are they looking for?

Maybe "toyou" means something else in Chinese or even Spanish but I haven't been able to figure that out. If it means something pornographic, maybe I should change the site's content to cash in...

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