Quoting Robert Burns, "The best laid schemes o' mice an' men. Go oft awry". That sometimes seems to be my mantra when it comes to marketing on the Internet. It is not always my ideas but the promotional schemes of companies that I have worked for seem to not always go so well.
Maybe I should take some of that back. There was one time I was at a web start-up (or is that being redundant?) for an antique website (or is that an oxymoron?) and we decided to give out free umbrellas with the company logo on it. They were nice umbrellas, costing about $10 a piece. We had 200 of them to start. All anyone had to do was request one from the site.
It was early in the game and we were not even on the search engines yet. The offer went out live in the middle of the week and we had maybe 1 person request one. We figured that it might take a few weeks before the supply was used up. But when we came in on Monday the following week, there was over 1,000 requests for umbrellas! It took us awhile to figure out what had happened but we found out that there was a website that listed contest and freebies available on the web. I guess they found out about the site and posted it over the weekend. The whole week was spent on trying to send out umbrellas.
Next: Knives, Bombs and Movies
No comments:
Post a Comment